This is, Houman.
A seasoned designer with over two decades of experience shaping globally recognized brands through bold storytelling, emotionally resonant design, and the latest technology. I specialize in building visual languages that engage, inspire, and evolve with culture.
From Hulu to Showtime, Netflix to Paramount, I’ve led art direction and cross-functional creative teams in crafting immersive brand experiences — across digital, social, motion, experiential, UI/UX, and emerging platforms.
Equally strategic and intuitive, I bring a collaborative spirit and a systems-thinking mindset to every project. My work blends concept and craft, aesthetics and analytics — resulting in designs that blend form, function, and facts.
Now exploring roles in branding, generative AI, UX design, interactive storytelling, and spatial media (2D, 3D, 4D). Always curious. Always evolving. Always human.
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View Select Case Studies
Role: Senior Designer @ Disney (Hulu)
Project: Brand Identity Design Evolution
Duration: Multi-campaign rollout
Format: Display, email, AV, OTT UX
Brief
Develop a bold, unified visual identity for Hulu’s growing OTT platform and apply it across acquisition and engagement campaigns. The goal was to create a cinematic, user-friendly interface that could scale with new products, premium integrations (Showtime, HBO, Cinemax), and live programming.
Execution
Directed style frames and design explorations for Hulu’s new OTT home screen and UI elements.
Led motion-driven UI concepts, leveraging transitions and micro-animations for Live TV, News, Sports, and Originals.
Oversaw multi-channel marketing campaigns, from display and social ads to targeted CRM emails, ensuring a consistent design system.
Built interactive HTML5 ad units and takeover experiences.
Delivered a promo video design system for cross-platform launch content, using modular templates for quick adaptations.
Outcome
The revamped OTT interface increased time spent in-app and click-through rates on featured content. Hulu’s updated visual system standardized design across internal and third-party channels, elevating the brand experience and supporting rapid growth in the subscription base.
Role: Senior Designer @ Hulu
Project: Difficult People – Hulu Original Series
Duration: 360° campaign launch campaign
Brief
Drive awareness and viewership for Hulu’s irreverent comedy Difficult People through bold, attention-grabbing digital marketing assets, including rich media takeovers and display campaigns.
Execution
Developed and designed an engaging animated display takeover using stylized key art featuring the show’s leads. Created interactive banners and high-impact digital ads that reflected the show’s tone and humor. Assets ran across Hulu platforms and partner networks.
Outcome
The campaign delivered record-setting tune-in performance for the series and set a new benchmark for digital engagement across Hulu Originals.
Role: Senior Designer @ Hulu
Project: Obey Giant – Hulu Documentary
Duration: 360° campaign launch campaign
Brief
Promote the Hulu Original Documentary Obey Giant—a film on Shepard Fairey—by creating a visually cohesive and impactful campaign across digital, email, and digital-out-of-home (DOHH.)
Execution
Worked closely with Shepard Fairey to lead the creative direction and design assets using his iconic visual language. Rolled out a full suite of campaign materials including on-channel graphics, social media content, emails, and DOOH creative.
Outcome
The campaign earned wide recognition for its artful integration of Fairey’s style with Hulu’s branding, capturing the essence of the documentary and boosting viewership and awareness.
Role: Associate Creative Director @ Vayner X
Project: Veronica Mars on Hulu – Social Campaign
Duration: Revival Season Launch
Brief
Reignite fan excitement for Hulu’s revival of the cult-favorite Veronica Mars while attracting new audiences through an interactive social experience. The challenge was to honor the show’s investigative roots and loyal fanbase while creating different engaging social content.
Execution
Concepted and led the creation of “Marshmallow Academy”, an interactive Instagram-based game inviting fans to become rookie investigators.
Designed a daily clue hunt within the official Veronica Mars Instagram grid, where followers pieced together answers by exploring hidden details across posts.
Created Instagram Stories to guide participants through each “lesson,” from Eagle Eyes to Making Connections, encouraging interaction via quizzes and text responses.
Winners of each challenge were spotlighted in story shout-outs, adding a layer of gamification and community-driven excitement.
Crafted all supporting creative assets—visuals, copy, and interactive UI—while maintaining a tone authentic to the show’s noir-inspired aesthetic.
Outcome
The campaign transformed Hulu’s Instagram feed into a fully immersive experience, generating exceptional fan engagement and repeat visits throughout the week-long game. It sparked conversation across the fandom, amplified shareability, and became a standout activation for the season launch—proving social-first storytelling can both honor nostalgia and drive modern engagement metrics.
Role: Senior Designer @ Hulu
Project: Chance – Hulu Original Key Art
Duration: Series Premiere Launch
Brief
Design an immersive digital campaign to promote the launch of Hulu’s psychological drama Chance starring Hugh Laurie. The objective was to capture the show’s dark, enigmatic tone while delivering a compelling user experience that deepened audience intrigue.
Execution
Concepted and designed interactive HTML5 ad units, including expandable banners and takeover formats, tailored for premium publishers.
Developed motion-based storytelling elements within the creative to tease key plot points.
Implemented a responsive design system ensuring optimal visual quality across devices and screens.
Worked closely with Hulu’s internal teams to align campaign visuals with the platform’s overall Originals.
Outcome
The campaign generated strong engagement, with interaction rates surpassing industry benchmarks. Viewership for the premiere week exceeded expectations, and the creative was recognized for its ability to visually reflect the series’ psychological depth and suspense.
Role: Senior Designer @ Hulu
Project: Hulu x Showtime – Free Trial Campaign
Duration: Acquisition Push (Weekend)
Brief
Promote Hulu’s premium channel add-on with Showtime through a high-impact digital campaign designed to drive subscriber sign-ups during a limited-time free trial.
Execution
Designed and developed cross-platform banners, including display placements, with custom video rich media interactivity.
Established a visual hierarchy and messaging system that prioritized Showtime’s premium positioning while aligning with Hulu’s brand.
Partnered with Hulu brand, acquisition, and performance marketing teams to optimize IP.
Produced variations for A/B testing to fine-tune CTAs and creative effectiveness.
Outcome
The Showtime integration campaign delivered over 50K new subscribers in one weekend, marking a high-conversion tentpole for Hulu’s acquisition strategy. The creative approach became a blueprint for future premium partner campaigns, reinforcing Hulu’s ability to compete in the rapidly evolving streaming space.
Role: Senior Designer @ Disney (Hulu)
Project: Brand Identity Design Evolution
Duration: Multi-campaign rollout
Format: Display, email, AV, OTT UX
Brief
Hulu was undergoing a pivotal transformation as it was expanding beyond on-demand streaming into live TV, sports, and original content. This required not just a refreshed look, but a modular identity system that could flex across platforms, campaigns, and audience.
Execution
As Senior Art Director, I was embedded during three major brand evolutions. My focus was to translate brand strategy into practical visual assets and tools that scaled. I also served in a fractional ACD capacity, helping guide alignment between visual design, messaging tone, and emerging platform needs.
Designed modular logos and lockups
Built branding templates for internal and external marketing partners.
Authored usage guides to ensure consistency across teams.
Collaborated closely with product, marketing, and broadcast design teams on messaging.
Creation of multi-variant logo systems for Hulu’s core and Live TV sub-brand.
Design of motion-based assets for digital display and OTT channels.
Delivery of a cohesive production toolkit for internal and external teams.
Scalable design system applied across 12ft streaming UIs, social, OOH, and broadcast.
Outcome
The rebrand modernized Hulu’s presence across its entire content ecosystem, strengthening consumer perception and internal efficiency. The design system helped reduce creative turnaround times and improved visual cohesion across all customer touchpoints.
Role: Senior Art Director @ Imaginary Forces
Project: IMAX on Disney+
Duration: 360° campaign (Digital + OHH)
Brief
Promote the launch of IMAX Enhanced films on Disney+ by showcasing the expanded visual experience available with select Marvel titles.
Execution
Designed a glowing frame system and motion-inspired graphic overlays to emphasize expanded aspect ratio. Deliverables included hero key art, OOH transit and display formats, and digital placements across streaming, programmatic, and partner platforms.
Outcome
The campaign effectively elevated perception of Disney+ as a destination for premium viewing experiences. It drove increased visibility for IMAX Enhanced titles and delivered strong engagement across streaming audiences, successfully blending theatrical energy with at-home convenience.
Role: Senior Designer @ Disney (Hulu)
Project: Hulu OTT & Digital Campaigns
Duration: Multi-Campaign Rollout (Display, Email, OTT, Rich Media)
Brief
Support Hulu’s content acquisition and seasonal marketing strategy with a high-impact series of digital assets designed to drive sign-ups and streaming engagement. The goal was to develop a modular creative system that could scale across franchises, live TV, and originals—while showcasing the cinematic appeal of Hulu’s expanding content library.
Execution
Designed a full suite of motion-enabled video banner ads using silent loops and quick-cut storytelling optimized for attention in display environments.
Edited and composited silent trailers and key show moments into short-form, platform-compliant video units for rich media placements.
Created interactive HTML5 ad units, animated overlays, and responsive banners across desktop and mobile formats for shows like Empire, The Mindy Project, and The Hunger Games.
Directed design systems for seasonal push campaigns (“Fall TV,” “Subscribe Now”) using modular, genre-flexible layouts to support ongoing content drops.
Ensured cohesion between email, social, homepage modules, and third-party media via a unified design language and CTA structure.
Outcome
The creative outperformed benchmark CTRs across display and CRM channels, while the silent video ads significantly increased dwell time in programmatic placements. The modular system enabled rapid creative swaps tied to Hulu’s evolving content slate, helping drive sustained subscriber growth and reinforcing Hulu’s position as a hub for premium, binge-worthy TV.
Role: Creative Director + Designer @ Omnicom (Kern)
Project: DIRECTV Stream: Email + Digital Campaign
Duration: Ongoing Campaign Cycles
Brief
Lead the creative strategy and execution for DIRECTV Stream’s national CRM, email, and digital campaigns.
Our aim was to ommunicate a wide matrix of segmented offers across diverse audiences—cord cutters, sports fans, and family streamers—while driving sign-ups and deepening user engagement.
Execution
Directed a cross-functional team of seven creatives, including designers and copywriters, while partnering with strategy and media teams at Omnicom.
Designed and organized complex messaging flows to deliver clear, visually engaging communication through email, landing pages, and digital assets.
Built modular email templates optimized for mobile and tailored to specific seasonal offers, premium content, sports availability, and new features.
Delivered creative variants for A/B testing, personalization tokens, and triggered flows to maximize open rates, CTR, and conversions.
Art directed iconography, product photography, and motion graphics aligned with DIRECTV Stream’s evolving brand identity.
Outcome
The campaign achieved record-breaking user engagement across DIRECTV’s email ecosystem, with significantly increased click-through rates and attribution to sign-ups. The creative system became the foundation for DIRECTV Stream’s ongoing digital performance campaigns, praised for clarity, brand cohesion, and effectiveness across channels.
Role: Creative Director + Designer @ Omnicom (Kern)
Project: MLB Extra Innings + NBA League Pass
Duration: Spring Campaign Window (8 weeks)
Brief
Create visually compelling and high-impact key art campaigns that promote DIRECTV’s exclusive sports packages—MLB Extra Innings and NBA League Pass—to commercial audiences. The goal was to drive subscriptions among bar and restaurant owners and engage sports fans through bold, brand-aligned creative.
Execution
Led creative development and design execution while managing the Omnicom team.
For MLB Extra Innings: Built a tactile, high-energy visual concept using in-camera photography of dirt textures and chalk lines to bring the ballpark atmosphere to life. Delivered artwork across bar collateral, coasters, menus, direct mail, social media and digital display banners.
For NBA League Pass: Crafted dynamic, action-packed key art featuring top NBA athletes (Giannis, Butler, LeBron, Luka, Tatum) in mid-play. Designed a modular layout system with bold court-line graphics, flexible for OOH placements, digital displays, printed direct mail and social campaigns.
Collaborated closely with media and strategy teams to ensure design continuity across touch-points and real-time campaign optimization.
Outcome
Both campaigns exceeded performance benchmarks. The MLB rollout helped boost early-season bar subscriptions by 12%, while the NBA League Pass campaign led to a 15% year-over-year increase in commercial sign-ups. Social units achieved up to 2.3× higher engagement than prior-year creative, reinforcing DIRECTV’s leadership in premium sports entertainment.
Role: Creative Director + Designer @ Omnicom (Kern)
Project: AT&T Fiber + Wireless National Campaigns
Duration: Multi-quarter campaign cycles across product launches and seasonal pushes
Brief
Deliver a wide-ranging suite of digital assets for AT&T's wireless and fiber products, including email, CRM, and streaming platform placements. The objective was to drive conversions through clear, engaging messaging across complex segmented offers, while introducing motion-driven “pause” ads for in-stream viewers.
Execution
Led a team of seven creatives at Omnicom, including designers and copywriters, to produce segmented email campaigns and digital placements for AT&T.
Designed and animated “pause screen” video ads for AT&T’s streaming platform—quiet, looping brand moments triggered during user-initiated pauses.
Created a modular ATMOIC design system for emails promoting security features, speed tiers, and pricing offers across AT&T Fiber.
Developed personalized creative variants to support A/B testing, responsive layouts, and channel-specific messaging needs (including email, web, and mobile).
Directed visual styling, photography, and product UI design elements for consistency across AT&T’s evolving identity.
Outcome
The campaign drove substantial performance increases across CRM metrics, including improved open rates and a measurable rise in conversions from both static and animated placements. The motion-led “pause ad” concept became a best-in-class solution for silent engagement, while the modular system helped scale creative output efficiently across ongoing product launches.
Role: Senior Art Director @ Canyon Design Group
Project: EPIX – Godfather of Harlem Display APP + FYC
Duration: Series Premiere + FYC Season Rollout
Brief
Design a high-impact suite of digital display ads and promotional assets to drive awareness and viewership for Godfather of Harlem, while also supporting its “For Your Consideration” (FYC) campaign targeting industry voters during awards season.
Execution
Designed and produced a large volume of HTML5 and static display units for the EPIX app, site takeovers, streaming partner placements, and targeted media buys.
Developed two distinct creative directions: one focused on premiere messaging (“Harlem is Mine”) and the other tailored to critical acclaim and award season pull quotes (“Whitaker is Phenomenal”).
Ensured consistency in typography, color grading, and layout hierarchy to maintain brand identity across various ad specs and platforms.
Collaborated with Canyon Design Group to create a bold, visually commanding campaign featuring Forest Whitaker front and center.
Outcome
The campaign helped drive viewership growth on the EPIX app and secured prominent digital visibility during awards season. The dual-message strategy—balancing cultural weight and critical praise—resonated with both general audiences and industry professionals, solidifying the series’ premium positioning.
Role: Senior Art Director @ GroupM (Medialets)
Project: Showtime – Ray Donovan Interactive Ad
Duration: Limited Series Launch Window
Brief
Develop an innovative interactive digital campaign to promote the premiere of Ray Donovan on Showtime. The goal was to push the limits of mobile ad technology, offering an immersive, first-to-market experience that invited users to explore the world of the show and take action directly from the iPad ad unit.
Execution
Designed a fully interactive UI overlay on video content, guiding users through key scenes, character reveals, and bonus content.
Integrated features such as calendar reminders, music downloads, and full-episode access directly within the ad unit.
Created a seamless, cinematic user journey through interactive touch-points, with motion design that kept users engaged and informed.
Collaborated with Paramount and GroupM as Senior Art Director to concept and design a suite of HTML5 expandable video banners for iPad and mobile.
Outcome
The campaign was recognized as a record-breaking digital activation, featured in The New York Times and winning multiple industry awards. Engagement metrics exceeded benchmarks, with high interaction time and a notable increase in premiere tune-in. It set a new standard for interactive trailers mobile.
Role: Senior Art Director @ GroupM (Medialets)
Project: The Wolf of Wall Street – Interactive Ad
Duration: Theatrical Release Campaign
Brief
Design a bold, first-to-market interactive video ad to capture the film’s energy and drive users to action. The challenge was to deliver a mobile-first experience—built in HTML5 for iPad.
Execution
Concepted and designed an HTML5 expandable ad unit, optimized for iPad, that played key scenes from the trailer with a cinematic, touch-responsiveness.
Built an interactive quote-sharing feature, allowing users to tap on moments within the trailer and instantly share memorable lines via Twitter or Facebook.
Motion design and code optimization, providing a native-like ad experience that respected user behavior on mobile.
Outcome
The campaign delivered breakthrough engagement metrics, with high quote-share rates and strong click-through on ticketing CTAs. It was one of the earliest examples of interactive trailer experiences with a social-driven mobile moment.
Role: Senior Art Director @ Unfold
Project: Deepwater Horizon + The Code Key Art
Duration: 2 days per 5 titles (4 options each)
Brief
Create multiple key art variations for Netflix titles to support regional testing, localization, and personalization efforts. The goal was to optimize engagement by aligning artwork with specific audience preferences based on data-driven insights and user behavior.
Execution
Designed numerous visual permutations per title, focusing on genre cues, character prominence, tone, and regional market appeal.
Leveraged A/B testing results and localization strategies to refine artwork across Netflix’s home screen and app experience.
Delivered optimized creative for Deepwater Horizon and The Code, balancing cinematic storytelling with platform-native clarity and hierarchy.
Partnered with Unfold to craft on-channel visual assets tailored for the Netflix UI.
Outcome
These assets contributed to improved click-through and completion rates by enhancing first impressions at the browsing stage. The multi-variant approach supported Netflix’s recommendation algorithm and reinforced the importance of tailored design in user engagement.
Role: Senior Art Director @ iOne
Project: Heineken – After 6 Contest
Duration: 6-month Sponsorship Campaign Contest
Brief
Create a premium campaign identity for Heineken’s “After 6” initiative, aimed at driving consumer engagement during after-work hours. The challenge was to deliver a visually distinctive look that celebrated Heineken’s heritage while introducing a fresh, nightlife-driven personality for the contest.
Execution
Designed the “After 6” logotype, drawing inspiration from Heineken’s iconic brand font to ensure visual cohesion while introducing a modern, playful twist and glow.
Crafted custom typography with neon-inspired effects, reflecting nightlife energy and aligning with the campaign’s social and experiential vibe.
Delivered a unified design system applied across multiple touch-points, including digital banners, microsite experiences, and on-premise materials.
Built assets for BlackPlanet’s interactive contest hub, ensuring a sleek user interface with integrated age-gate compliance for alcohol brand standards.
Outcome
The campaign identity stood out for its distinctive, handcrafted typographic style, creating a signature look that amplified brand recognition and engagement. The microsite and interactive elements attracted significant participation, surpassing ROI and KPI while successfully positioning Heineken as a go-to brand for post-work social experiences.